[Rob Adams] Î If You Build It Will They Come?: Three Steps to Test and Validate Any Market Opportunity [Will Book] PDF Þ Read Online eBook or Kindle ePUB

• Title : If You Build It Will They Come?: Three Steps to Test and Validate Any Market Opportunity
• Author : Rob Adams
• Rating : 4.64 (896 Vote)
• Publish : 2015-8-2
• Format : Hardcover
• Pages : 256 Pages
• Asin : 047056363X
• Language : English

From the Inside FlapWhy do 65 percent of new products fail? In today's hyper-competitive market, companies too often misjudge demand. Amazingly, many companies get their market insights during or after their product's failure. Using this book's "Ready, Aim, Fire" framework, you'll:Evaluate product ideasGather the right information on competitorsFind and understand your target audienceMatch

From the Inside FlapWhy do 65 percent of new products fail? In today's hyper-competitive market, companies too often misjudge demand. Amazingly, many companies get their market insights during or after their product's failure. Using this book's "Ready, Aim, Fire" framework, you'll:Evaluate product ideasGather the right information on competitorsFind and understand your target audienceMatch product features to market demandDetermine pricingUtilize experts and dataPrepare the market for your productBring your product to marketSuccessful product launches often look easy in retrospect when they actually require a phenomenal amount of effort and planni

He explains how to quickly gather information on competitors, directly interview members of your target market, and figure out what the market really wants to buy, versus what customers say they want.

• The steps to quickly understanding the viability of your market
• Where to go to gather the information needed to hit the market requirements
• How to follow through with the right product launched in the right way
• Adams cuts through the fancy terms and expensive market research that gives lots of data but no real product oriented information about usage, pricing, features and competitive forces. In the end you'll produce results on your first release of a far more mature product, shipped in a faster timeframe with features customers will actually use.
• This book is for anyone involved with designing, developing and launching n
  He has been covered in BusinessWeek, Forbes, Fortune, Money, the New York Times, the Wall Street Journal, and the Washington Post, as well as on Bloomberg Radio, Public Television, and National Public Radio's Marketplace program.

  Rob Adams is a strategy consultant and venture capitalist, and on the faculty of The University of Texas at Austin's McCombs School of Business. He has been a founder, founding investor, or involved with the IPO or merger and acquisition of more than forty companies, involving the launch of more than 100 new products, representing more than a billion dollars of investment. For more information, please visit drrobadams

  . He is the author of A Good Hard Kick in the Ass: Basic Training for Entrepreneurs
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